This 6,000-acre coastal ranch outside of Seadrift, TX already boasted a wildlife preserve with exotic game, a world-class waterfront resort lodge, and stunning views of sunset over the bay. Development was underway for a private waterfront community next to the lodge, and we took on the challenge of introducing Bay Club to its market.
With its existing amenities and styling as a luxury resort, marketing the vision of this new community began with the branding of Bay Club at Falcon Point Ranch. In addition to the new brand identity, IF managed the initial marketing and demand generation, driving leads and reservations for three off-site preview events, as well as a selection event celebration on the property.
