In the lush hills overlooking Santiago Bay and the Pacific Ocean, Cascadas de Manzanillo is a 530-acre private community in one of Mexico's emerging second-home markets. IF Development took on the challenge of their real estate sales and marketing programs, including rebranding, awareness and demand generation, as well as a bilingual marketing plan that included English and Spanish websites, brochures and sales materials.
Considering the the exotic location, we focused the bulk of our attention on search engine marketing to increase general awareness and targeted interactive campaigns in cities with direct flight access to Manzanillo. Our ongoing SEO and website optimization helped VivaCascadas.com rise to the top of the search listings for major terms and keywords. In early 2008, we generated more than 300 leads for 3 consecutive months. And in total, IF has led the sales of over 80 homesites and increased the average sales price of homesites from $80,000 to $275,000.
