Red Ledges Enlists IF Marketing & Advertising for Interactive Marketing Services

Austin advertising agency provides website and e-marketing services for luxury Park City community

Georgetown, TX -- March 17, 2008 -- IF marketing & advertising announces today that Red Ledges, a luxury golf and resort community in the highly sought-after market for Park City real estate, has engaged the agency to handle its interactive marketing services. In this capacity, the Red Ledges sales team will take advantage of IF's expertise in interactive lead generation through email marketing campaigns, SEO services, and pay-per-click management.

Red Ledges is quickly emerging as the premier Park City area real estate development, located minutes from town in the scenic Heber Valley. With approximately 1,200 homes spread across nearly 2,000 acres, the community provides an exclusive lifestyle for its owners and guests. Among the spectacular amenities are a Jack Nicklaus Golf Course, Cliff Drysdale Tennis Academy, luxurious spa and fitness center, equestrian center, a private ski-in/ski-out club at Deer Valley Resort and much more.

Red Ledges initially engaged the Austin marketing agency to design and develop the community's website, RedLedges.com. The development team was so satisfied with the result, they have enlisted the agency to develop an interactive lead generation program to increase awareness and demand in their highly competitive market.

As the community's interactive agency, IF will manage all e-mail marketing campaigns, Google pay-per-click campaigns, as well as integrated landing pages for all print and interactive marketing materials.

"We've recently added more resources to our successful Internet Marketing Program, including two renowned SEO experts," said Robert Cowes, Sr. VP of Real Estate and Interactive Marketing at IF marketing & advertising. "As the interactive side of real estate marketing continues to become more competitive, we're providing solutions that continually give our clients the edge in their markets."

"We're impressed with the success that IF has had in driving quality leads for their real estate development clients in some of the most competitive markets," said Maria Johnson, VP at Red Ledges. "We're looking forward to a long and successful relationship with their team."

About IF marketing & advertising
IF marketing & advertising is a rapidly growing full-service marketing company, based in Georgetown, Texas, that combines innovative designs, strategic leadership, and up front accountability to deliver traditional and Internet marketing solutions. Leveraging marketing expertise and trendsetting creativity, IF helps clients build brand strategy and market presence that generates qualified demand and quantifiable results. Ranked 5th largest web design ad agency and named one of the 50 fastest-growing private companies in Central Texas by the Austin Business Journal in 2007, IF provides innovative marketing solutions to businesses from start-up to Fortune 500. www.yourIFteam.com & www.ifdevelopment.com.

About Red Ledges
Red Ledges is a planned recreational community in Heber Valley, Utah, which will encompass approximately 1,200 homes across nearly 2,000 acres, as well as host such amenities as an 18-hole Jack Nicklaus Signature Golf Course and a Nicklaus Design nine-hole short course; a Jim McLean Practice and Instructional Facility; a Cliff Drysdale Tennis Academy; a premier spa and fitness facility; an equestrian center with indoor and outdoor facilities; a private ski-in/ski-out club at Deer Valley Resort®; and more.
www.redledges.com