NEWS
Marketing & PR
Originally posted at Austin Business-Journal, December 7-13, 2007
IF marketing & advertising, a full-service Austin advertising firm, was signed as agency of record by Regency Homes, a homebuilder in Iowa.
IF marketing & advertising will provide strategic marketing and branding services to Regency for its line of luxury condos, townhomes, single-family homes and communities throughout Iowa.
As Regency Homes' agency of record, IF will develop consumer awareness through print and internet marketing campaigns as well as increase Regency's presence online and throughout the Des Moines community.
"The biggest factor that led to us choosing IF was their accountability," says Jim Cramer, president and chief operating officer of Regency Homes. "They could show us concrete results with true tracking, measurement data and continual optimization of all our marketing programs. And, of course, they're great people to be around."
About Regency Homes
Regency Homes builds new homes, townhomes and luxury condos in a range of prices and design options, personalized for each family’s needs. Every Regency Home is backed by the “Best Warranty in America”, so you can live life to the fullest in the most sought after communities.
About IF marketing & advertising
IF marketing & advertising is a rapidly growing full-service marketing company, based in Georgetown, Texas, that combines innovative designs, strategic leadership, and up front accountability to deliver traditional and Internet marketing solutions. Leveraging marketing expertise and trendsetting creativity, IF helps clients build brand strategy and market presence that generates qualified demand and quantifiable results. Ranked 5th largest web design ad agency and named one of the 50 fastest-growing private companies in Central Texas by the Austin Business Journal in 2007, IF provides innovative marketing solutions to businesses from start-up to Fortune 500. IF marketing & advertising & IF Development
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