NEWS

IF Development Increases Marketing Prowess by Adding 5 Key Staff Members

IF Development, a full-service marketing solutions company, announces the addition of five new members to their team of experienced professionals. Among these hires are Kelli Furrer as Account Director, Myssie Vanderberg as Account Manager, and Denise Waid, the new Vice President of Creative Services. In addition, Brandon Cornett has been hired as IF Development's Web Technologies Product Manager and Clay Delk joins as Marketing Communications Writer.

Kelli Furrer comes aboard as Director of Account Services for the company's Real Estate accounts, developing marketing strategy in line with financial goals of these high-profile, national and international accounts. Clients will include Cielo Falls, Bay Club at Falcon Point Ranch and Cascadas De Manzanillo to name a few. Prior to joining IF Development, Furrer spent 5 years at Dell, most recently serving as a the Air Force Sales Manager in the Federal Sales Division. Her management and sales experience also includes brand consulting, brand management, financial analysis and forecasting within various other divisions for Dell. Furrer holds a Bachelor's of Science in Finance from Virginia Tech.

Myssie Vanderberg is the newest addition to IF Development's team of skilled Account Managers. In this capacity she will oversee the marketing, production schedule, billing, and execution of all account activities. Vanderberg previously spent 5 years at fd2s, Inc., most recently as a Traffic Manager, where she managed and maintained production schedules for multiple MARCOM and EGD clients, including FlightSafety, Delta Air Elite, Pilatus Aircraft, and Texas Medical Center. Vanderberg holds a Bachelor of Arts in Communications from Concordia University in Austin.

As Vice President of Creative Services, Denise Waid brings 25 years of advertising industry knowledge and strong leadership experience to the company's creative department. She will serve as the head of the creative team, providing strategic creative direction on all print, web, and interactive productions. Most recently, Waid provided creative leadership for Toquiny Advertising, Interactive + Marketing, managing the company's writers, art directors, interactive designers and production artists. Her background in advertising, art direction and marketing combined with experience in direct response and interactive gives Waid the expertise needed to elevate IF Development' service to key accounts and develop integrated, powerful, creative solutions that drive results.

Brandon Cornett joins as the company's Web Technologies Product Manager, spearheading the Search Engine Optimization (SEO) services and technical support for IF Development CRM. Cornett's extensive knowledge in web technologies includes over 6 years experience in web printing, website usability, and SEO, allowing IF Development and its clients to establish a more powerful presence on the web. Previously, he was a Senior Project Manager for Ginny's Printing in Austin, where he supervised the development of a web-based postcard marketing service. Cornett graduated from Virginia Military Institute with a Bachelor's of Arts in History and later served as a surface warfare officer in the U.S. Navy. His 8-year stint included aircraft weapons duty during the Bosnian conflict and oil-smuggler interdiction in the Arabian Sea.

Clay Delk joins IF Development as a Marketing Communications Writer, taking on the company's creative writing and business communications duties. Delk has worked as a freelance marcom writer and video producer in the Austin area since graduating from Virginia Tech with a Master's in English and a Bachelor's in Communications. His recent projects include managing several video productions for the University Interscholastic League and local artists, as well as writing on multiple brochures and campaigns for IF Development.

"One of the best qualities about our team is its diversity," said Jeff Novak, CEO of IF Development. "Our team's diversity in life and industry experience creates a collaborative environment that benefits each and every client we serve.

"We've been blessed recently with accelerated customer acquisition and growth into more comprehensive relationships. These new hires will help us better serve those existing clients while preparing us for even more growth in the future."

About IF Development
IF Development is a full-service marketing company that integrates art and technology to deliver traditional and Internet marketing solutions. Leveraging marketing expertise and trend setting creativity, IF Development helps its clients build brand strategy and market presence that generate qualified demand and quantifiable results. IF Development provides innovative marketing solutions to businesses ranging in size from start-up to Fortune 500.