NEWS

IF Development to provide marketing services to three Florida homebuilders

IF Development, a full-service Austin area marketing company, today announced three leading developers and homebuilders in Florida have signed on as the company's newest internet marketing clients. IF Development was engaged by The Pineapple Corporation, HCM Construction, and the Waterway Group's Sage Beach at Guana Reserve to provide complete internet marketing, including website redesign, creative copy writing services, SEO, CRM, and e-marketing campaigns.

The Pineapple Corporation is fast becoming one of the top luxury custom homebuilders in Northeast Florida. Their award-winning designs combine old-world elegance with contemporary styling and features to create timeless residential environments in the Jacksonville area's most exclusive communities. With projects ranging from semi-custom communities to custom estate residences, The Pineapple Corporation builds unique living spaces with unparalleled design, craftsmanship, and customer satisfaction.

HCM Construction is a full-service general contractor and construction manager based in Jacksonville Florida. Established in 1992, HCM quickly earned a reputation for their dedicated management of major construction and renovation projects from concept through completion. HCM has over 50 years of combined experience in apartments, hotels, condominiums, restaurants, offices, and multi-use facilities.

The Waterway Group's exclusive Sage Beach at Guana Reserve features just 28 oceanfront residences within an unspoiled natural preserve between Ponte Vedra Beach and St. Augustine. Homes featuring beautiful designs and generous floor plans will be surrounded by the ocean, the waterway and the unique landscape of Guana Reserve, offering residents a blend of sophisticated architecture and nature's allure.

In addition to new website and marketing presence, these new clients will also have the advantage of the company's exclusive IF Development CRM, a virtual database tool offering advanced e-marketing, integrated web and phone lead source tracking, and a robust analytics engine.

"These wins are a testament to our expertise in providing internet branding, demand generation campaigns through SEO and e-marketing, and our ability to bring it all together with a powerful CRM tool to quantify results and provide each company with automated sales solutions," said Robert Cowes, Products & Services Principal for IF Development "Word is getting out on a national level that IF Development has assembled a team of subject matter experts in Real Estate Marketing."

About IF Development
IF Development is a full-service marketing company that integrates art and technology to deliver traditional and Internet marketing solutions. Leveraging marketing expertise and trend setting creativity, IF Development helps its clients build brand strategy and market presence that generate qualified demand and quantifiable results. IF Development provides innovative as well as traditional marketing solutions to businesses ranging in size from start-up to Fortune 500.