News

Intra-Site Smart Enterprise Suite Proven to Increase Sales and Marketing Efficiencies

Georgetown, TX, June 2, 2003 - IF Development, a marketing software and services solution provider, today announced that seven real estate and land development communities, including Spanish Oaks of Austin, Texas; Marshall Ranch, Lago Vista , Texas; Cimarron Hills, Georgetown, Texas; Kent Lesley Real Estate, Horseshoe Bay, Texas and Katz Builders, Austin, Texas, have implemented its Intra-Site Smart Enterprise Suite and integrated marketing services. Using Intra-Site, these organizations now have the capability to generate, manage and quantify marketing communications via the web, HTML e-mail and traditional print-to-web campaigns.

Since the launch of the Intra-Site Smart Enterprise Suite in 2002, IF Development has enabled organizations such as real estate and land development communities to maximize the web as a communication and delivery channel to further enhance sales and customer relationships. Intra-Site is a unique integrated Smart Enterprise Suite of web-based applications that empowers small to medium size businesses to use one application to manage and deploy:

With the deployment of Intra-Site, the Spanish Oaks management team now has a complete overview of its sales activities as well as the ability to make more informed sales and marketing decisions based on data that is accessible 24x7 in the office or from any web connection.

"The Intra-Site Database and the integrated marketing services provided by IF Development enable us to automate our sales process with alerts, search capabilities and executive reporting, all with one solution. In addition, we have also been able to capitalize on the sales efficiencies generated by the print?to-web and e-marketing campaign data managed and tracked by Intra-Site," said Jim Brown, Sales Director for Spanish Oaks. "This helped us to prioritize our sales activities based on prospects that have expressed genuine interest in becoming part of the Spanish Oaks community."

Kent Lesley Real Estate contracted IF Development for the Intra-Site Smart Enterprise Suite, e-marketing campaigns and website redesign service. The company used its first e-marketing campaign to promote the listing of a water front property and within the first day of sending the campaign, Kent Lesley received a 15 percent response rate and was able to set up six appointments to visit the property. "IF Development came highly recommended by one of our private community developers," said Kent Lesley, Owner of Kent Lesley Real Estate. "We are extremely pleased with the results of the e-marketing campaigns and the improvement in sales efficiencies that we've achieved in such a short time."

"Successful real estate and community developers need a complete relationship management tool to reach the right clientele," said Will Furrer, President of IF Development. "We are pleased to partner with these prestigious organizations to help them gain efficiencies in the sales process and enable them to concentrate their efforts directly on pre-qualified leads instead of blindly mining existing sales databases. With Intra-Site, their management teams now have a complete overview of sales activities to help them make more fact based decisions on sales processes, messaging and allocation of marketing dollars."

IF Development was co-founded in 2002 by Richard Copley, R&D Principal; Robert Cowes, Products & Services Principal; visionary Will Furrer, President and former quarterback for five NFL teams including the Chicago Bears, Denver Broncos, Phoenix Cardinals, Houston Oilers and the St. Louis Rams; strategist Jeff Novak, CEO and former offensive lineman for the New York Giants, the Miami Dolphins and the Jacksonville Jaguars; and was also funded by Tony Boselli of the Houston Texans. After a year in operation, the company now has over 20 clients in multiple market sectors.

About IF Development
IF Development is a marketing software and services solution provider. Its marquee application, Intra-Site, is an innovative Smart Enterprise Suite of integrated relationship management applications designed to help organizations improve communications. In addition, IF Development also provides a series of complementary marketing services including full service marketing campaigns, professional web design, client/partner extranets, copy writing, graphic design, billboard placement and design, direct HTML e-mail and print marketing campaigns, as well as production of online questionnaires, surveys and forms. All of these services are integrated with Intra-Site enabling organizations to quantify results in real time.

INTRA-FOCUS DELIVERS INTEGRATED MARKETING SOFTWARE SOLUTIONS TO REAL ESTATE AND LAND DEVELOPMENT COMMUNITY