NEWS

CIMARRON HILLS TEES OFF WITH NEW MARKETING TECHNOLOGY PARTNER

IF Development, a marketing software and services solutions provider, today announced that Cimarron Hills, a private country club community development, has successfully implemented Intra-Site, the integrated Smart Enterprise Suite of web-based applications that helps business and member based organizations manage communications and customer relationships. Using Intra-Site, Cimarron Hills now has the capability to create, manage and quantify marketing communications via the web, HTML e-mail and print-to-web marketing campaigns.

Intra-Site is a unique customer relationship management package that includes a secure web-based sales automation contact database, that allows companies to set access control and collaboration rights within an organization enabling marketing and sales teams to work in concert to manage and maintain a website, members extranet, advertising campaigns, and sales lead responses anytime, anywhere via the Web. With the deployment of Intra-Site, Cimarron Hills' customers and prospects now receive more personalized and targeted information about its Private Jack Nicklaus Signature Golf course country club community that will ultimately aid in securing more business as well as building stronger customer and member loyalty.

"Unlike using traditional marketing tactics for lead generation, Intra-Site enables us to measure the effectiveness of our marketing efforts interactively," said Chuck Finney, sales manager for Cimarron Hills. "Because the system tracks both e-mail, website forms and print-to-web campaign responses back to the individual contact record in the database, we are able to gain efficiencies in our sales effort by following up on sales leads that have been generated by direct prospect interactions. This product has equipped our sales team with a war chest of sales tools, making the sales process more efficient and ultimately helping us meet our sales objectives."

The Intra-Site database was installed in less than four days at Cimarron Hills and included a data import from its previous database. The product has been live to the Cimarron Hills community since late September and has had positive results, according to Garth Chambers, developer of the Cimarron Hills community. "Intra-Site has given our executive management team a complete overview of the sales activities as well as the ability to make more informed decisions based on data that is now accessible 24/7 in the office or from any web connection."

Following the installation of the Intra-Site database, on January 1, 2003 Cimarron Hills launched its new website, developed by IF Development. In collaboration with the website launch, Cimarron Hills deployed an HTML e-mail campaign to clients, prospects, and realtors announcing the new website. After the distribution of the HTML e-mail campaign, the new website experienced a significant increase in visitors; going from its previous average of 10-15 unique hits per day to 4,700 unique hits in one day as well as receiving four new leads the first day the site was live.

"A successful community developer like Cimarron Hills needs a complete relationship management tool to reach the right clientele," said Will Furrer, President of IF Development. "We are pleased to partner with this prestigious land development company to help it build the communication tools it will need to manage and support its sales efforts and most importantly, allow Cimarron Hills to focus on its core competency, selling real estate and solidifying country club member relationships."

About Cimarron Hills
Cimarron Hills, located just minutes from the historic Georgetown town square, is Texas' most prestigious, private country club community featuring a Jack Nicklaus Signature Golf Course. Encompassing 820 acres on the edge of the Hill Country, this prized piece of land will be home to nearly 540 families when complete. Custom Homesites in the development, including golf membership fees, range in price from $145,000 to $455,000. Over 85 percent of the available homesites offer ideal settings either on the golf course, along the green belts, bordering the San Gabriel River or at the waters edge of the 14-acre man-made lake. The 30,000-square-foot clubhouse will sit at the heart of the community with a sports and spa facility nearby. For more information, visit www.cimarronhills.com.

About Jack Nicklaus
Regarded as one of the finest golfers to play the game and a premier course designer, Jack Nicklaus is golf's living legend. Jack has spent 3 decades in the golf course design industry creating some of the United States' most notable courses. Aside from the 20 major championships and his legendary skills, Jack Nicklaus provides Cimarron Hills with a jewel of a course that ranks among the best in the world of golf.

About IF Development
IF Development is a Marketing Software and Services Solution provider. Its marquee application, Intra-Site, is an innovative Smart Enterprise Suite of integrated relationship management applications designed to help organizations improve communications and relationship management. In addition, IF Development also provides a series of complimentary marketing services including full services marketing campaigns, professional web design, client/partner extranets, copy writing, graphic design, HTML e-mail and print marketing campaigns, as well as production of online questionnaires, surveys and forms. All of these services are integrated with Intra-Site enabling organizations to quantify results in real time. For more information, visit www.intra-focus.com.